Mayo North Tourism

Mayo North Tourism


Mayo North Tourism was established in 2013 with the aim of promoting the north Mayo region as a single brand. Since then, it has evolved into a community-led destination marketing and development operation, overseen by its own steering group.

Mission Statement

Mayo North Tourism works collaboratively with stakeholders in the region to promote North Mayo and its hinterlands as a year-round tourism destination, showcasing its culture, heritage and natural landscape, and supporting the development of new experiences in an ethical, sustainable manner, to best benefit the region and its people.

The Moy Valley Resources Connection

The operational costs of Mayo North Tourism are funded by Mayo County Council (Ballina Municipal District GMA), and Moy Valley Resources IRD.

Valley Resources IRD supports the organisation both financially, and by providing office equipment, full payroll and HR services via a Service Level Agreement. The Moy Valley Resources Community Employment Scheme also places participants with the office.

Mayo North’s marketing and activities budget is generated through membership contributions and public funding streams. Ballina Chamber of Commerce contributes by providing office space on Pearse Street and covering utility costs.

The Team

The Mayo North Tourism office is run by a qualified, dedicated and professional team who strive for excellence in delivering high quality marketing, PR and promotion as well as supporting the industry practically and at a developmental level.

The team at Mayo North Tourism consists of manager Mairéad Melody Carr, supported by three part-time staff: Jade Wallis, Kayleigh Woods and Steve Hardcastle. These part-time positions are resourced via the Moy Valley Resources IRD Community Employment (CE) Scheme, funded by the Department of Employment and Social Protection.

Impact of Mayo North Tourism

Since the inception of Mayo North Tourism, there has been a growth in visitor numbers, a rise in the number of festivals and events, and increased spend in the region. 

The Mayo North Tourism team continues to build on and implement a detailed marketing plan to strategically promote and publicise activities and events, generating national and international media coverage, attracting influencers and visiting media into the region and engaging with an ever-increasing international audience with the ultimate aim of attracting visitors into the area and further establishing it as a key destination on the Wild Atlantic Way.

Mayo North Tourism Key Metrics – 2022/2023 

  • Grown a collective 66k-strong social media following across multiple channels
  • A targeted social media reach of over 2.3 million in 2022
  • Continued development of a destination brand identity and website, with 208k visitors in 2022.
  • Creation of North Mayo maps and brochures to guide tourists around the region
  • Developed strong video content promoting the region including a series of 30 short videos focusing on North Mayo, its people and places
  • Gained media coverage for the area with an average of one national piece per week, year to date via TV, print, radio and online
  • Planned and delivered a number of high-profile media, influcencer and tour operator familiarisation trips
  • Developed a quarterly e-zine promoting the area to 9,000+ subscribers

Get in Touch

To visit the Mayo North website, view a list of events and activities, or to get your business listed (membership contributions may apply), please call us at  (096) 80090.

Chairman of the Mayo North Destination Steering Group, Cllr Michael Loftus, pictured with Anne Marie Forbes (Acting Manager, Jackie Clarke Collection), Mairéad Melody Carr (Manager, Mayo North Tourism), Rachael Moylett-Smyth (Twin Trees Hotel & Leisure Club) and David Dwane (Chairperson, Moy Valley Resources). 


The Mayo North Tourism team

Mairéad Melody- Manager, Mayo North Tourism

Mairéad Melody-Carr commenced working with Moy Valley Resources in 2021, and currently manages the Mayo North Tourism office.

Mayo North Tourism is a destination marketing and tourism development office. It aims to work collaboratively with stakeholders to promote the region as a year-round tourism destination, showcasing its culture, heritage, and natural landscape, and developing new experiences in an ethical, sustainable manner, to best benefit the area and its people.

No stranger to tourism, Mairéad has worked in hospitality and related sectors for over 18 years. Prior to her current role she held the position of Sales & Marketing Manager at Clayton Hotel Galway and worked in sales and marketing roles at Knockranny House Hotel & Spa in Westport and Galway Cultural Institute/Galway Business School.

Mairéad was awarded the title of Network Galway ‘Employee of the Year’ in 2016 and represented county Galway at a national level. She was also selected as a mentor for the Dalata Hotel Group Sales Development Programme during her time there. She holds a Bachelor of Science Degree in Management and Marketing from Dublin Institute of Technology.

During her free time, Mairéad is kept busy transporting her four children to and from their various activities! She holds the position of PRO for Attymass NS Parents Association and is also an avid GAA fan and Mayo supporter.