Ballina 2023


Ballina 2023

A collaborative project celebrating 300 years of Ballina and creating a brighter future

Over the past two years, Moy Valley Resources IRD has been working in partnership with a number 
of local organisations in Ballina to develop and deliver Ballina 2023, an exciting, inclusive year-long 
programme of celebratory events to mark 300 years since the town’s formal establishment.

Though the first signs of settlement in Ballina, Co. Mayo date back to the 1300s and the founding of 
the Augustinian Abbey, this more recent milestone has offered multiple opportunities for our local 
communities to reconnect and build new networks post-pandemic.

Ballina 2023 also aims to create a solid and meaningful legacy for future generations through its RISE Legacy Programme.

Alongside Mayo County Council, Ballina Chamber of Commerce, and Ballina Lions Club, 
representatives from our own projects, Mayo North Tourism and Mayo Volunteer Centre are 
founding legacy partners and have contributed heavily to the programme development and delivery.

By the end of the year...

Ballina 2023 will have partnered on and delivered over 50 events, Many of 
these have been supported directly by the Moy Valley Resources management and staff, ranging 
from thrilling large-scale events of international interest such as the April visit by President Joe 
Biden, RIVERSONG by Macnas, the Connacht Fleadh, the Mary Robinson Climate Conference and the 
Year of the French Festival, to smaller community-led events, all of which are contributing to 
creating a positive and dynamic narrative around Ballina, both locally and much further afield.

In line with the objectives of Moy Valley Resources IRD as a community development company, it is 
the ambition of Ballina 2023 that the connections formed and strengthened over the year will create 
a platform for further growth, development and new ambitions for the town, for the betterment of 
the people that live here, and Moy Valley Resources is committed to supporting the delivery of that 
vision both now and in the years ahead.  


Meet the Team

Anne-Marie Flynn, Marketing Manager, Ballina 2023

Anne-Marie Flynn has worked with Moy Valley Resources since September 2015, after moving back west from Dublin. Having initially worked on LEADER, Anne-Marie has since 2016 managed Mayo North Tourism, a community-led destination marketing and tourism development office for North Mayo. 

More recently, throughout 2023, Anne-Marie has worked with the Ballina 2023 team as Communications and Marketing Manager.

Before joining the world of community development Anne-Marie enjoyed a career in consumer research with agencies Millward Brown and RED C Research, working with a wide variety of clients including Bank of Ireland, Kerry Foods, the HSE, Dublin Airport and Fáilte Ireland. 

She holds a BA Degree in English, Sociology and Politics and a H.Dip in Business from the University of Galway, and a Postgraduate Diploma in Tourism Management and Destination Leadership from ATU. She also has extensive retail management experience.

In her spare time Anne-Marie volunteers with various local organisations including Ballina Community Cleanup Group, writes a fortnightly newspaper column for The Mayo News and follows the fortunes of Mayo GAA all around the country.